Google's Helpful Content Update targets low-quality AI content. Here's what makes the difference between content that ranks and content that gets buried.
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SEO insights that actually help.
Every article on this blog was researched, written, and fact-checked by Churro. Yes, we eat our own cooking.
SEO Strategy7 min readApril 10, 2026
Why Most AI Content Gets Penalized by Google (And How to Avoid It)SEO Strategy6 min readApril 8, 2026
Why Fact-Checking Your Content Is Now an SEO StrategyE-E-A-T isn't just a Google buzzword. We break down how sourced, verified content directly impacts your rankings.
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Small Business SEO in 2026: What Actually WorksForget everything you read in 2023. Here's what's working now for small businesses — from keyword strategy to AI search optimization.
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We Generated 50 Articles with Churro and Tracked Rankings for 60 Days
A side-by-side experiment: Churro-generated articles vs. hand-written content. Real Google Search Console data, no cherry-picking.
SEO Strategy8 min readComing soon
Topic Clusters: Why Your Blog Posts Should Work Together
Publishing random articles doesn't build SEO authority. Here's how topic clusters compound your rankings over time.
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How to Get Your Content Cited by ChatGPT and Perplexity
AI search engines are sending real traffic now. Here's how to optimize your content to get cited in AI-generated answers.